









40% Niche – Pick the right niche, find the opportunity gap. Get this wrong and no ad will save you.
30% Strategy – Price and package your service the way your market already buys. The key is true value.
30% Ads – Only then do ads work... crafted to fit your niche and strategy so they can be repeated like a franchise across dozens of clients.
Niche selection & positioning (who you serve + why they should choose you)
Offer design (craft your unique hook & pricing model)
Core service setup (your “Ad Franchising” model)
Onboarding flow & fulfillment
AI resources to pick your niche, position your USP.
Plugin-and-play with Ad creation AI adapted to your niche.
Client-Getting landing page AI (high-converting & backed by performance data)
Pre-Built, Automated follow-up system (texts, emails, tag, snapshots)
Email Copywriting AI - write high-converting emails and sequences in minutes
Pricing strategy & client onboarding system (Including AI guidance)
Performance KPI’s (get confidence in your clients outcomes)
Un-Branded pitch deck (Proven close rate)
Sell one to many with BIG 3 webinar template.
NICHE & UNIQUE VALUE PROPOSITION
NICHE & UNIQUE VALUE PROPOSITION
✔ Lock in your niche and positioning - no more chasing low-ticket clients or competing with countless “SaaS” agencies. Instead, position yourself as the go-to expert your market instantly trusts.
✔ Find your Unique Offer — stop stacking features no one buys. Build a simple $997+ “SaaS-like” offer that makes saying “yes” easy and lets money pile up month after month.
✔ Find your hidden “Opportunity Gap” — every niche has one. It’s the untapped flow of money competitors don’t see. Once you unlock it, clients line up and growth feels inevitable.
YOUR AD FRANCHISING MODEL
YOUR AD FRANCHISING MODEL
✔ Build your “franchise” ad library — unlock a set of ads that don’t just look good, they’re tied to a strategy that makes them work across clients like clockwork… so you can sell again and again… with confidence.
✔ The 4 P’s of Persuasion — discover the simple shift that makes your ads feel magnetic, so prospects lean in instead of pulling away.
✔ Your 3 Lead Offers — learn how to package curiosity in a way that consistently fills your pipeline with qualified leads (without begging or convincing)
ASSEMBLE THE WAR MACHINE
ASSEMBLE THE WAR MACHINE
✔ Deploy your MVP Agency Snapshot — flip the switch on pre-built automations and funnels so your agency runs like it’s been battle-tested for years.
✔ Plug in your franchise ad library — launch campaigns on FB/IG with ads already proven to convert, and finally feel the relief of predictability.
✔ Activate your Agency “War Machine” — connect the pieces into one seamless system that generates, nurtures, and closes leads while you focus on growth.
FUNNELS & SALES MASTERY
FUNNELS & SALES MASTERY
✔ Client-Getting strategies that actually work — use lead magnets, outreach, and referral systems that attract prospects to you, so you don’t chase them.
✔ Deploy the EM 1-2 Funnel — the simple funnel that turns cold attention into booked calls (without endless trial and error or tech headaches).
✔ Genie Pitch Deck training — run sales calls with clarity and confidence, so clients feel like saying “yes” was their idea all along
Live Coaching Calls
✔ Weekly workshops to keep you on track
✔ Marketing coaching (ads, funnels, follow-up)
✔ 24/7 video chat channel
✔ Business growth coaching (systems, pricing, retention)
✔ Client fulfillment & upsell strategies
✔ Prospecting & lead-gen workshops
✔ Ask-us-anything hot seat sessions
Full Support Access
✔ Updates to ad libraries & funnels
✔ Ongoing sales scripts & pitch refinements
✔ Tech + automation help (your MVP Snapshot)
✔ Campaign troubleshooting & scaling strategies
✔ KPI reviews & optimization advice
✔ We’re here to help you build your agency
Community Access
✔ Connect with like-minded agency owners
✔ Get real answers to real questions (no fluff)
✔ Share wins + overcome roadblocks together
✔ Network & collaborate inside the MVP private group
✔ Encouragement + accountability from peers on the same path




























I’m Sam Carlson... and I co-built the Agency MVP program with one goal:
👉 To give you the roadmap I wish I had when I started.
When we built our agency, we didn’t have a framework.
No guide.
No shortcut.
We made all the classic mistakes:
Wasted months building complex offers...
Fumbled through client acquisition...
Burned out juggling too many bad clients for way too little money.
But eventually, we cracked a model that works:
Now over 340 agency owners have used it to build $10K+/mo businesses without the guesswork.
This is your unfair advantage.
And a program that gives you both the skills and the formula to have a real online business.
P.S. That crew in the bottom-left photo? Couldn’t have done this without them. They are your crew inside MVP.
P.P.S. MVP gives you the strategy. UpHex gives you the tool. Together? You’re unstoppable.
What if you could close high-ticket clients without ever picking up the phone?
My friend Frankie Fihn — published author, agency trainer, and one of the most respected voices in the community — has cracked the code on phoneless sales.
In this bonus training, he hands you his proven five-minute Loom video script that does the selling for you.
Here’s how it works:
✔ Record a quick Loom video following Frankie’s script.
✔ Send it to your prospects.
✔ Let the system close deals while you go about your day.
No chasing.
No endless DMs.
No back-to-back Zoom calls.
Just a simple, scalable process that frees your time while clients say “yes.”
With Frankie’s Phoneless Sales Machine, you’ll have a shortcut to:
Consistent client sign-ups, without traditional sales calls.
More freedom in your day (so you can focus on fulfillment or growth).
A duplicatable script that works again and again.
This is the exact method agencies are quietly using to land deals while their competitors burn out on the phones.
And as a bonus, you’ll get it included when you join.
Retail Cost: $997
Most agencies hand their clients a list of leads and hope something happens.
This bonus flips that model on its head. With the Local Event Sales Machine, you’ll discover a method that doesn’t just generate leads — it generates sales in batches.
Here’s how it works:
✔ Run simple ads to fill a workshop, dinner, or seminar.
✔ The event does the heavy lifting — prospects show up warmed up and ready to buy.
✔ Your client walks away with multiple sales from a single event.
Instead of chasing one lead at a time, you deliver sales by the handful.
Why clients love it:
They pay you per event, not per lead.
They see revenue hit the table fast.
They see you as the partner who actually makes sales happen.
With the Local Event Sales Machine, you’re no longer “the agency sending leads.”
You’re the one bringing clients predictable events that convert — and they’ll happily keep you around for the next one.
Retail Cost: $997
Most agencies pitch themselves like every other service provider… and wonder why clients cancel after a few months.
The Agency Partner Pitch flips that dynamic.
Instead of chasing clients, you position yourself as the go-to partner — the one they can’t afford to lose.
Here’s what happens when you use it:
✔ Clients stop treating you like a replaceable vendor.
✔ You become the strategic partner they lean on for growth.
✔ The “churn problem” disappears, because now they worry about losing you.
This positioning pitch creates long-term, sticky client relationships.
It’s not about lowering prices or over-delivering — it’s about shifting the frame so clients see you as essential.
With the Agency Partner Pitch, you stop playing the retention game… and start building a client base that’s locked in for the long haul.
Retail Cost: $997
Want to get paid just for sharing something you already believe in?
With our Refer & Earn program, you can make $500–$1,000 every time you refer another agency owner who joins.
Here’s why it works:
✔ You’re not sending people to a random offer — you’re inviting them to the best program for agencies serious about making money online.
✔ You get to strengthen the community with people you actually want to work alongside.
✔ And you pocket real cash for simply pointing them in the right direction.
I
t’s a win-win: they get the results and support they’ve been looking for, and you get rewarded for opening the door.
With Refer & Earn, you’re not just building your agency… you’re building your income streams too.
What if you could close high-ticket clients without ever picking up the phone?
My friend Frankie Fihn — published author, agency trainer, and one of the most respected voices in the community — has cracked the code on phoneless sales.
In this bonus training, he hands you his proven five-minute Loom video script that does the selling for you.
Here’s how it works:
✔ Record a quick Loom video following Frankie’s script.
✔ Send it to your prospects.
✔ Let the system close deals while you go about your day.
No chasing.
No endless DMs.
No back-to-back Zoom calls.
Just a simple, scalable process that frees your time while clients say “yes.”
With Frankie’s Phoneless Sales Machine, you’ll have a shortcut to:
Consistent client sign-ups, without traditional sales calls.
More freedom in your day (so you can focus on fulfillment or growth).
A duplicatable script that works again and again.
This is the exact method agencies are quietly using to land deals while their competitors burn out on the phones.
And as a bonus, you’ll get it included when you join.
Retail Cost: $997
Most agencies hand their clients a list of leads and hope something happens.
This bonus flips that model on its head. With the Local Event Sales Machine, you’ll discover a method that doesn’t just generate leads — it generates sales in batches.
Here’s how it works:
✔ Run simple ads to fill a workshop, dinner, or seminar.
✔ The event does the heavy lifting — prospects show up warmed up and ready to buy.
✔ Your client walks away with multiple sales from a single event.
Instead of chasing one lead at a time, you deliver sales by the handful.
Why clients love it:
They pay you per event, not per lead.
They see revenue hit the table fast.
They see you as the partner who actually makes sales happen.
With the Local Event Sales Machine, you’re no longer “the agency sending leads.”
You’re the one bringing clients predictable events that convert — and they’ll happily keep you around for the next one.
Retail Cost: $997
Most agencies pitch themselves like every other service provider… and wonder why clients cancel after a few months.
The Agency Partner Pitch flips that dynamic.
Instead of chasing clients, you position yourself as the go-to partner — the one they can’t afford to lose.
Here’s what happens when you use it:
✔ Clients stop treating you like a replaceable vendor.
✔ You become the strategic partner they lean on for growth.
✔ The “churn problem” disappears, because now they worry about losing you.
This positioning pitch creates long-term, sticky client relationships.
It’s not about lowering prices or over-delivering — it’s about shifting the frame so clients see you as essential.
With the Agency Partner Pitch, you stop playing the retention game… and start building a client base that’s locked in for the long haul.
Retail Cost: $997
Want to get paid just for sharing something you already believe in?
With our Refer & Earn program, you can make $500–$1,000 every time you refer another agency owner who joins.
Here’s why it works:
✔ You’re not sending people to a random offer — you’re inviting them to the best program for agencies serious about making money online.
✔ You get to strengthen the community with people you actually want to work alongside.
✔ And you pocket real cash for simply pointing them in the right direction.
It’s a win-win: they get the results and support they’ve been looking for, and you get rewarded for opening the door.
With Refer & Earn, you’re not just building your agency… you’re building your income streams too.
Some of that depends on where you are currently. If you just started today, or if you have been at this for a year or so.
Most people start seeing “personal traction” in the first 30 days.
If you implement the program, you’ll walk away with a real offer, ads, and systems that work.
Some close their first client in week one, others it may take longer, but the process is designed for speed.
Agency MVP is not just “training.” You get:
- Step-by-step curriculum (so you know exactly what to do each week).
- Coaching & scrums (live feedback and direction so you never get stuck).
- Snapshots & AI fulfillment tools (proven and effective).
- Community support (others on the same journey who share wins + shortcuts).
Instead of a curvy path, and trial and error. We give you the exact plan to follow.
Generic won’t work for either your niche nor your offer.
In week one, we teach you our formula so you can find a profitable niche and dial in a $997+ offer. We have an AI “assembly line” that guides you through the process. Picking a niche is a big challenge, but with our formula and tools you’ll get there fast and with confidence.
The program is a $3,000 investment, and it’s designed to pay for itself quickly.
For that you get coaching, support, tools, and systems you’ll use to build your agency.
For those who need flexibility, financing options are available (including simple down payment structures).
Bottom line: Get one client who can pay… you’re good.
The people who succeed are the ones who show up, do the work, and stick to the process, even when it feels uncomfortable.
We’ve had wins across “boring” niches (like epoxy floors, tint shops) as well as competitive ones (dentists, gyms, real estate).
The people who fail are those who dabble, skip steps, or quit before the system has a chance to work. If you’re coachable and consistent, you can absolutely win here.